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Barbie Is Just The Beginning – Mattel Has 45 Movies In Development Based On Their Toys

According to a recent report, Barbie is just the beginning of an exciting line-up of upcoming films from Mattel. With as many as 45 movies currently in development, based on their wide array of toy brands, it’s clear that Mattel is fully embracing the world of cinema.

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Mattel’s expansion beyond Barbie is just the beginning, as they have a whopping 45 toy-based movies in the works. Starring the talented Margot Robbie as the iconic doll herself, the Barbie movie takes us on a captivating adventure where Barbie embarks on a soul-searching journey in the real world. Despite its release scheduled for July 21, the film is already generating significant buzz on social media, suggesting a promising future of success.

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According to a report from The New Yorker, Mattel is capitalizing on the positive response to the upcoming Barbie movie by developing a staggering 45 films based on their popular toy brands. While only 13 of these projects have been publicly announced, they include highly anticipated films such as Daniel Kaluuya’s Barney the Dinosaur and a Hot Wheels production helmed by J.J. Abrams. With Barbie yet to grace the silver screen, it appears that Mattel is poised to transform all their beloved toys into captivating cinematic experiences.

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Is Mattel Setting Up A Cinematic Universe?

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Upcoming films based on Mattel toys include American Girl, Magic 8 Ball, Major Matt Mason, Matchbox, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Uno, and View-Master. While various production companies are involved, Mattel Films will spearhead the projects. If Barbie achieves box office success, it could pave the way for other Mattel films currently in production to enjoy similar triumphs.

Since all the movies will be produced by Mattel Films, it presents an opportunity for a potential cinematic universe comprising movies inspired by toy brands. This has the potential to enhance the success of each individual film based on a Mattel product, as viewers will be intrigued by the shared universe storyline that each film contributes to. However, the large number of 45 films currently in development, each based on different toys, may pose a challenge in terms of fitting them all within a single universe.

Nevertheless, that doesn’t imply that Mattel is unable to incorporate subtle references between each film, paying tribute to their other creations. If every upcoming Mattel movie receives the same level of dedication as Barbie, the company has the potential to flourish in the film industry while continuing to produce beloved toys. However, Barbie’s box office performance will ultimately determine their success, as it holds the key to the destiny of the numerous films currently in the works.

Source: The New Yorker