Branding Started in Rome
These days, it’s pretty common to put your name on something you’ve made. It turns out that this practice is nothing new—people in Rome were branding their items before selling them. Everything from bread to pottery to glassware was branded.
One of the most famous examples was Aulus Umbricius Scaurus, the Pompeii citizen labeled as a legendary fish sauce producer. He was so good at marketing and branding his name on mosaics, pottery, and fish sauce bottles that Aulus Umbricius Scaurus appeared on about 29% of fish sauce containers in Pompeii.
