Rome Was Covered in Billboard Advertising
These days, it’s common for companies to spend millions of dollars on their advertising budget, especially for major events like the Super Bowl. But did you know that this was happening all the way back in ancient Rome?
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The Roman Games were a major event across the city, and you might be surprised to learn how much they were advertised. Emperors would commission huge murals on walls, people would graffiti portraits of specific gladiators, and handouts were distributed on the streets to convince people to attend. Emperor Augustus even once used live crocodiles to advertise his games.
